Did you know you can influence people with four words of power? It’s a tactic known by salesmen, politicians and con men.

Why four words? The Four Words of Power are perfect for covert hypnosis because they can sip by unnoticed and open the doors into trance without anyone realizing what‟s happening.  The secret language of hypnosis is all about being subtle, and not alerting the target to start paying attention. What gives even more power is that all you need are these four words.

The Four Words of Power are: “as”, “because”, “and” and “means”. With those four words you can create an unbroken, seamless chain of ideas, and flow so smoothly from one idea to another the no one will realize you‟re making the transitions.

What’s the rationale:

What the Four Words of Power are doing is creating a linguistic bridge, or language bridge to link one concept with another.

The second thing that linguistic bridges do is to connect things so you make an association between things that people agree with and things they might not agree with until you present them in this way.

When choosing words, ask yourself, “Do they create linguistic bridges? Do they help to flow or move from one idea to another or to link or combine one idea with another idea?

Here’s a demonstration of a Covert Hypnosis Induction with the theme of relaxation with Words of Power.

I find relaxation an interesting thing, because as you relax it means that relaxation is a natural part of the way you think and behave, as everyone know how to relax physically. It’s interesting that people don’t think about how they relax mentally, because when you relax physically you also will find yourself relaxing mentally. The opposite is also true. When you relax mentally, many people find their body relaxing more and more completely without even thinking about it. Just because you think about relaxation it means you can relax more and more fully.

As you enjoy that relaxation you will continue to relax even more deeply. As you find relaxation somewhere inside your body, it means that you’re beginning to activate a natural phenomenon. Because it’s a natural phenomenon, it’s easy to build on the relaxation you’re experiencing by just allowing it to continue. As it continues to relax by itself, it isn’t just to think about how much more comfortable your mind can feel as you body relaxes.

The Power of The Imagination Command for Covert Hypnosis

Preachers know how compelling it is to have people imagine something – forceful reverie leads to compliance. Wars were won on the rhetoric of Hitler and Nixon.  How do we secretly use the force imagination in covert hypnosis?

It’s not usually possible to simply say “Imagine this. Do that.” or “Put this picture in your mind.” 

We want to be able to come in around the side without peoples‟ attention being drawn to the fact that we are beginning to draw pictures inside of their minds and control the movies that they are making inside of their heads.

Here are three Covert Imagination Techniques:

The first is called the “My Friend John” technique. It rests on the principle that when you talk to someone about someone else‟s experience, they have to, in their own mind, take on that other person‟s experience in order to understand what you‟re talking about.

You’re talking about everything that happened with your friend John (or Jane or Mary), saying how they had some pictures inside of their mind, how they thought certain things, how they had a movie going through their mind, or how they talked with themselves in a certain tone of voice.

While you are describing what happened to your friend, the person you are talking to will have the same experience: seeing, hearing, smelling, tasting, feeling it, without catching on to what you‟re doing.

The second technique is called the “It‟s Just Like…” technique. How often have you turned to a simile or metaphor in the middle of a conversation in order to explain yourself? It‟s a great way for you to draw a mental picture while talking about any situation, using their imagination to work for you.

For example, let‟s say you want someone to make love with you for the first time. You can say, “Making love together is like going swimming in a beautiful pond for the first time. You just dip your toe in and it feels warm, but you’re not sure whether or not to get all the way into the water. You begin to wonder and imagine what it would be like to just throw your whole body in and enjoy the splash and the light feeling of floating in the warm water. Making love together is exactly the same. It’s just like that.”

What has making love and going swimming got to do with each other? Nothing, but by using the simile and the words, “just like that” you can draw a wonderful, pleasant picture inside their mind, and link it to whatever you are proposing. The power of the directed imagination is very effective.

The third technique is called the “Switch References” technique, and is similar to the first one. You introduce it with a little phrase, “You know when XYZ happens?” You‟re going to talk about your own experience, but halfway through, you switch from saying “I” to “you”. People do this all the time.

For example, you might say, “You know, I was walking down the street the other day and saw an old friend and I waved to them, but suddenly you realize that they’re not the person you thought they were.” You switched from a first person story to a third person universal experience, and could ask “you know when this happens, how you fell…” to implant that feeling.

Some people only speak in the second person, even when they talk about themselves. “Well, you know when you get these headaches?” I don‟t get headaches, but they’re talking about this as though you did. It’s kind of a hypnotic suggestion.

Craving for more conversational hypnosis tools? Here’s a teaser seminar presentation written by Paul Mascetta,  one of the best students of Kenrick Cleveland and Richard Bandler:


Stop. Do you want the whole shebang, including an arsenal of conversational hypnosis tools that can spin the heads of FBI agents? Grab it here: