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The Sedona Method
The problem with endorsements
|Posted: Wed Feb 10, 2010 2:02 am Post subject: The problem with endorsements
I've been reading self-help books and taking courses since the 1970's. I've learned a couple of things over the years about the industry.
Endorsements come in different forms:
1. There's the fictitious endorsement that sellers place on their website, newspaper ad.etc. If you think about it, how do we know that he's telling the truth? Anybody can write an ad copy and make up names!!!
"Simo, you're out of sight. I read your reviews of the different kinds of endorsements, and I've gotta say, you're the man. You're stuff is priceless, and keep up the good job." L. Nimoy, California.
2. Then There's the legitimate endorsements of people who've only read or heard the material. This isn't a good kind of endorsement. Because often times something may sound and look good in theory, but simply not work! I can't begin to tell you how many times I've read a book or taken a course that I thought, this is the golden goose. My search is over.
An example of this is "Wow, I was up all night reading your stuff, its simply mind blowing." W. Shatner, California.
3. Then there's the endorsement that comes from the NOVELTY EFFECT. When you first learn something new, it seems to be working because its different, its new, its exciting, etc. When the novelty wears off it stops working.
This effect can last any where from a week to 2 months.
4. Then there's the SEMINAR HIGH endorsement. This is similar to the novelty effect, except it has the added effect of being in an environment that is conducive to excitement. unfortunately many people endorse products at the end of the seminar, before they've tested it out in the real world.
This isn't lost on the organizers of these seminars. This is why they often get people to endorse their workshop at the end of the seminar.
5. Of course then there's the endorsement that doesn't fall prey to the above problems. These I tend to trust the most. A person has tested the product over a period of many many months. And not just 3 or 4 weeks!
So he hasn't fallen victim to the NOVELTY EFFECT, or the SEMINAR HIGH, etc.
If you can think of more types of endorsements please add to these.
Oh, sorry one more endorsement before I go:
"This man is a gem among gems. I believe if I had him during my first term war could have been averted!" A. Lincoln, D.C.
simo P.S. With all of these bona fide endorsements don't you think you should order my program?