Let’s face it: people often judge you by appearance. It’s not ideal of course. We prefer to be evaluated on basis of what’s inside: intellect, wit, accomplishments, charisma. The problem is, before folks can see that, they gravitate to you the basis of your external appearance.

Dressing well, therefore, and projecting a polished image is necessary.

Let two girls bat for a job. Assume both possess the same charm, wit and exemplary resume. Who’d get the job? Obviously the sassier-dressed. It’s all got to do with Cialdini’s Principle of Likability: we find ourselve’s drawn to attractive people projecting a delightful package.

Fortunately, image projection need not be expensive, what with numerous online retailers of fashionable apparel. Like ShopBop. I recently stumbled across this community of fashionistas that offer more than products: they also proffer fashion guides that help you to look your best 24/7.

Shopbob’s a good place to begin your image projection overhaul. Check it out!